01
Why Unreal: What sets us apart
Cinematic imagery built for the algorithm. Brand storytelling that turns attention into trust, demand and cultural presence. Launch once, stay remembered.
Selected Clients
Clients: Kinstone Group, BESA Construction, Brookhaven Homes, YDL Stone, BridgeHill, HNT Builders, Ideal AU, Plus Agency, FORGE Real Estate, Kollosche, Place Sunnybank Hills, LJ Hooker, Ray White, Sotheby's International Realty, Buxton, AREC, Torres Property.
Proof: Real numbers from a single post
Source: Xiaohongshu creator dashboard · one organic viral video
Selected Work: Real client films
Cinematic real estate films for developers, builders and prestige agents. Each one shows the problem it solved and the craft behind it. Tap any clip to play.
Aerial Unit · Drone cinematography
Services: What we do
Property Films
A three-tier system: Fast, Standard and Prestige. Mirrorless to 6K cinema cameras, cinematic aerials and one-take FPV fly-throughs, live on REA in as little as 48 hours.
Brand Films
Founder stories, company films and project documentaries, shot with cinema craft and cut for conviction. For developers, builders and brands that sell on reputation. The trust is built before you walk into the room.
Viral Shorts
This month's freshest viral formats, rebuilt for your brand with AI VFX and platform-native hooks. Engineered to stop the scroll on Rednote, Instagram and TikTok, then travel far beyond your own followers.
Personal Branding
For agents: the Vlog, Testimonial and Auction trio. For founders and builders: the story films that make you the reason clients call.
Architecture Photography
Editorial light and composition that frame space and craft like a luxury product. For portfolios, awards, campaigns and press. Dusk Photography style available.
Social Media Management
We run your channels the way we run our own. Strategy, content calendar, production, posting and monthly data reviews across Rednote, Instagram and TikTok, with WeChat strategy and distribution available as a separately scoped workstream.
Team: The people behind the lens
Directors, producers, photographers, videographers, editors and specialists. One team, one standard, on every delivery.
Summer Cheng
Founder
Former ByteDance Key Account Growth Lead
13 countries · 56 cities · A global creative eye · ¥1B+ brand growth
Josh He
Creative Director
Ryan Johnson
Photographer
Leon Li
Photographer
James Cooper
Photographer
Sam Edward
Videographer
Wonseop Kim
Videographer
Alex Zhao
Videographer
Josh Cheng
Videographer
Galen Li
Editor
ELAN Zhang
Editor
Daniel Foster
Editor
Sophie Bennett
Marketing Specialist
Lucky Gao
Project Manager
Cooler Zhang
Finance
Vivian Li
Administration
Charlotte Bennett
HR
Daniel Brooks
Lead Video Editor
Noah Wilson
Senior Producer
From the Founder: Why brands, not just films
“I spent years inside ByteDance learning how attention really works. Algorithms don't reward budgets, they reward content people genuinely want to watch. That is the discipline behind every film UNREAL makes. We are not chasing views. We are building brands people choose to follow.”
What clients say: Word gets around
“After using multiple different media companies in the past, I only use UNREAL CREATIVE.”
“Their attention to detail, quality of film, editing platform and now AI knowledge is top tier. It gives confidence knowing your video, photos and more are going to be delivered in the highest quality. Their team is fantastic and always super responsive and easy to communicate with. They help from start to finish: not only do they produce, they will collaborate ideas to best suit what you’re looking for.”
Anthony Khoshaeen · Lead Agent at Torres Property
“They are reliable, passionate and genuinely committed to achieving the best possible outcome.”
“I’ve had the pleasure of working with this team since they first launched their business, and it’s been incredible to watch their growth over the years. Their creativity, professionalism, and attention to detail have always been outstanding, and they continue to raise the bar with every project. Not only do they produce high-quality, engaging videos, but they’re also an absolute pleasure to work with. I couldn’t recommend them more highly to anyone looking for exceptional videography. I look forward to working together for many more years!”
Tayla Harris · Head of Property Management and Growth at Torres Property
“I couldn’t be happier with the team at Unreal Creative.”
“From the very beginning, they took the time to understand exactly what I was looking for and brought fresh, creative ideas that perfectly matched my personal style and brand. They weren’t afraid to think outside the box and experiment with unique angles, which really made the final result stand out.
The entire photography and production team was incredibly patient, professional, and easy to work with throughout the shoot. Their attention to detail and willingness to collaborate made the whole experience enjoyable.
I’m especially impressed with the video concept and editing! It exceeded my expectations. The final product has a premium, cinematic feel and truly elevates my brand. If you’re looking for a creative team that delivers high-end results while genuinely listening to their clients, I highly recommend Unreal Creative.”
Terry Wang · Lead Agent at Torres Property
“The name of the business really says it all!”
“Unreal creative is nothing short of extraordinary. Their creativity, natural instinct and professionalism has made them my go to media contact. The team returns high quality content with efficiency and proactively turn around any edits speedily to make sure all our social content is ready to upload ahead of schedule. Always super excited to collaborate with these guys because they bring every idea you have to life. Second to none in my experience!”
Jacinda Pelling · Co-Agent to Brad Jakins at Torres Property
“We’ve worked with the UNREAL team on multiple projects, and every collaboration has been smooth and professionally executed.”
“They have an excellent eye for space and detail, consistently deliver high-quality films, and understand our brand aesthetic. Working with them has always been a genuinely enjoyable experience.”
Lucy Lu · Marketing at YDL Stone
“UNREAL are honestly the best I’ve worked with.”
“The quality, effort and execution has always been top quality and they are always ensuring that I am happy with the final product. There’s no doubt in my mind that Josh and his team would always be top of mind for my own needs and when recommending a quality media team to work with. Cheers to UNREAL!”
Jackson Ramsay · Lead Agent at Torres Property
“Unreal genuinely cares, and that’s what makes the difference.”
Will Torres · Torres Property
“These guys are awesome! Reliable and always bring my creative vision to life. They go above and beyond to deliver amazing quality work in a timely manner. The best!”
Rhiannon Brown · Lead Agent at Torres Property
“Great experience working with UNREAL CREATIVE. They did an excellent job filming and editing our promotional video. They were responsive throughout the process and incorporated our feedback efficiently. We're very happy with the final result. Thanks for the great work!”
Eleanor Wang · Brand Strategist at Cheers Realty
28 supercar owners at one auction. 11 Dickson Terrace sold above expectations.
Ray White × The Sunset Run · campaign result
325,745 views and 5,621 new followers from one organic video.
Xiaohongshu · single post result
FAQ: Good to know
UNREAL Creative is a brand growth and video production studio. We produce cinematic property films, brand films, viral shorts and run full social channels across Rednote, Instagram and TikTok.
We operate from our public office in Brisbane and produce across Melbourne, the Gold Coast, Sydney and Dubai. One crew standard, five cities.
Developers, builders and prestige agents. Recent work spans FORGE Real Estate, Ray White, Kollosche, Torres Property, HNT Builders and Ideal Property Development.
Standard property films can be live on REA in as little as 48 hours. Prestige films, brand films and ongoing social programs run on a timeline agreed before production begins.
We plan for the algorithm before we pick up a camera, with hooks, formats and distribution built for Instagram, TikTok and Rednote, so one film compounds into brand growth instead of one post.
Next: Your next hit
Save the next viral hit for your brand. Send us the brief and your dates. UNREAL takes care of the rest.
Brisbane office1129 Stanley Street East, Coorparoo QLD 4151, Australia
